I Spy … Rachel the Pig
During construction of the Pike Place MarketFront project, one group was especially interested in learning about the construction: the students at Pike Market Child Care and Preschool (PMCCP). Sellen partnered with the PMCCP in an educational campaign to teach the kids more about the construction happening next to their school.
The PMCCP is one of the many social services offered in the heart of Pike Place Market. It provides daycare, education and nutrition services to children of families in the downtown Seattle area, many of whom are Market employees. The PMCCP offers tuition assistance to nearly 75% of its enrollment, averaging about $300,000 a year.
Every Friday in September, the children of the PMCCP trekked over to the Market’s Desimone Bridge to overlook the entire construction site to play, “Where’s Rachel?” Rachel the pig is an iconic figurehead for Pike Place Market, so Sellen made a miniature replica of Rachel to hide in the construction site. Every time a child spotted the pig, Sellen donated $200 to the PMCCP for back-to-school supplies, tuition and meals. With this partnership, the children had an opportunity to learn more about construction while we were able to support a great cause.